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Need system information
about buyers for effective
solutions?

With developed and tested SALT methods

you will get a clear idea of how the selection is made

and your services and products are purchased at the maximum

short terms. Let's conduct marketing research together!

The tasks we solve

SALT managers have deep and comprehensive expertise in the following areas:

PRODUCT
needed innovations

Search for in-demand directions for product development based on user experience, including the service model, highlighting the most significant attributes

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AUDITORY COMMUNICATION

Identifying significant insights for developing communications messages, identifying the most effective communication channels for each target audience profile

Working HYPOTHESES

Prioritization and scoring of team hypotheses through the prism of user experience, selection of the most effective ones

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Speaking
NAMES

Analysis of the cultural code and development of brand names to hit the pain points and hearts of users

Alive
PORTRAITS

“Live” portraits for daily tracking of hypotheses within the project, a high degree of elaboration of life routine and connection with the category, highlighting the role of the category and brand

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Inspirational
WORKSHOPS

Working sessions with the team to integrate user knowledge into product and communication initiatives, unification and meaningful collaborative movement

Сравнение одежды

WHEN IS A STUDY NEEDED?

When there are several hypotheses

Within the team there is a variability of ideas about the target audience and possible solutions in the field of marketing; it is necessary to conduct a scoring of hypotheses and select the most effective areas for work in the field of product development or communications

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WHEN IS A STUDY NEEDED?

There is a lack of base

Business lacks information about existing category boundaries, drivers and barriers to brand purchases, working brands, purchasing principles in the most significant sales channels, and digital transformation processes

Why SALT?

Fixed budget

The ability to complete a project within even the most limited budget

24/7

Quick results - task reports on the screen of your smartphone and computer.
You can order a project at any time.

Control

The presence of pit stops allows you to monitor the sequence of movement towards the goal.

You can always learn more by adding hypotheses during the project.

Готовим рыбу

SALT in numbers

2500

Product innovations that increase conversion

3700

Communication insights that speak the same language as the consumer

2 hours

Required by the team to provide a vision for the project

326

PARTNERS in Russia and the world

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