OUR METHODS
Agile SALT methods for flexible and deep immersion into target audience insights
1. SALT.PULSE
Stay in tune with your consumers, don't miss out on the time. Ride the trends by weaving relevant tools, messages and methods into your business success
EXPERT OPINION
Each Salt.Pulse issue features experts who capture emerging trends and map their impact on consumer behavior.
REAL EXPERIENCE
We illustrate the trends we find with the experiences of users who have been affected by the trend, highlighting the drivers and barriers
2. BEHAVIORAL DETECTIVES
Touch your consumer in real time, dive deep into their lives and gain lasting insights based on understanding their daily practice or life situation.
REALITY AS IT IS
We will be able to get the user's experience, to live his life in the existing diversity without guidance or receiving socially approved answers.
Participants will be able to continue their lives, maintaining the existing level of mobility, and we will not lose valuable information. The messenger they are accustomed to is used.
REAL TIME DATA
The insights found are recorded in the project's dash-board, and the team has the opportunity to test hypotheses in the moment
3. SESSIONS
Co-create or evaluate your ideas with professional SALT moderators. Discussions are rich in insights and concrete practical improvements (both online and offline)
A WIDE SPECTRUM OF OPINIONS
Thanks to group dynamics, the widest possible range of opinions and experiences on the topic being studied is achieved in the shortest possible time.
INSIGHTS
The interaction of participants launches a mechanism for generating knowledge about the object of research – it provides insights
4. UX
Looking for real innovation for your product? A 360° approach that will enable you to create useful consumer experiences and product ideas that are consistent with brand positioning and integrated into the consumer’s lifestyle
CONTEXT
We determine the context in which the user comes to the product, how he perceives it, what expectations and needs the user has regarding the product, its assessment in the competitive environment
OPENING UP POSSIBILITIES
We create a map of user tasks that each operation solves/should solve
Based on user experience, we generate effective recommendations for product development and its key aspects that play a decisive role in the user's perception of the brand
5. INTERCEPTS
Interaction with the customer at the moment of visit or purchase. How, when, with whom and in what situation is your brand consumed? What messages are most relevant?
REAL MISSIONS
We get a list of real buyer missions and how they fit into the life context.
SALES FUNNEL
Receiving feedback on the retail context (display, competitors, communication) and identifying drivers and barriers to making a purchase
6. WORKSHOP
A powerful and actionable methodology that allows you to naturally integrate consumer attitudes and insights into your business
